I sold my ad agency to a private equity-backed holding company. Here's what I wish I knew before.

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A year ago, I sold my ad agency to a new type of agency holding company. Here are the things I wish I knew before.

, and IPG, and their model is to buy a hundred agencies and gain market share. But a lot of those agencies have duplicative services. We didn't want to be one of a hundred agencies.

There are also holding companies that use a new model, like S4 and DEPT, where you become part of one big group. But you lose your identity. They call your top ten clients to make sure that if a deal does happen, before it's even done, will the client stay on? Which is a scary proposition. My first board meeting was November last year. They're on a timeline, and we have to match their timeline. I didn't calculate that I really needed to plan the next five years. My expectations have been exceeded with how well I like all the other agencies in the network, and I get along great with the other CEOs. We do a lot of pitching together.

 

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