One of the Most Spectacular Business Failures of the 2010s Is Back

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MoviePass was great at lighting cash on fire. Now can it make some?

MoviePass was one of the coolest companies of the 2010s, and that’s more or less what killed it. Remember? You would give MoviePass about $10 a month, roughly the cost ofmovie ticket, and MoviePass would buy you a ticket a day for as many days as you wanted. Obviously that did not work out for MoviePass, which paid retail prices for more tickets than it could afford.

I think I went to three movies before the company had emptied its coffers, as everyone except the guys in charge knew it would quickly do.“MoviePass 2018 was never designed to be a successful business model,” said Stacy Spikes, the guy whoSpikes is comfortable talking shit about the company he started in 2011, when it was an early ticket subscription service, because he is not the guy who crashed it into the ocean. In 2017, a public company called Helios and Matheson Analytics bought MoviePass.

 

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