Five Components of Generative Value Messaging in Sales
The Gartner Generative Value Messaging Operational Framework gives revenue leaders a roadmap to start resourcing deliberate generative AI activities, helping them harness its benefits for persuasive and personalized messaging while also managing and mitigating risks.Source: Gartner At the front line of generative AI operations are messaging strategists, or internal creators responsible for messaging program design. Their roles involve fine-tuning generative AI models and maintaining content moderation policies, among others, to deliver generative value messaging. By 2025, Gartner anticipates 45% of B2B revenue organizations will list “prompt engineering” as a required skill on job descriptions for messaging strategist roles.
“By adopting generative value-messaging, CROs will improve sales execution for top-line growth, drive resource efficiencies that lower the cost of sales, and create more custom-made content for opportunities previously constrained by the limitations of only humans creating content,” said Gottlieb. *Editor’s note: The Gartner Seller Time Spend Assessment is deployed directly to the sales force to evaluate how and where sellers are spending time across the sales process. The Seller Time Spend Assessment uses a comprehensive list of 56 selling and nonselling activities to produce a holistic analysis of how sellers manage their time on a weekly basis.