group and it emerged that the company was selling half of its music publishing assets such as Purple Rain and The Last Waltz, a few extra dollars for older series that are likely little watched on Max, makes sense from a financial point of view, according to a number of industry experts.
But certain factions within HBO were understood to have been unhappy with the deal, which comes after the relaunch of Max, without its previous HBO-branded moniker. Warner Bros. Discovery “would sell the furniture if they could”, one source told Deadline. Having said that, it could have been far worse for those hoping to keep the HBO brand as a Tiffany brand if Zaslav’s team had started shopping the rights to recent gold-standard titles such asTen years ago, Netflix co-CEO Ted Sarandos famously said that its “goal is to become HBO faster than HBO can become us”.