Experience in Los Angeles to share advice for making headway in the music business and inspire songwriters and composers to continue channeling passion into their work.
Renowned producer Timbaland was the keynote speaker. The “Supa Dupa Fly” producer was interviewed by Ray Daniels, CEO of Raydar, to talk about Timbaland’s over two decades of work producing in R&B, hip-hop and pop. Throughout his career, Timbaland has produced for artists like Aaliyah, Jay-Z, Missy Elliot, Rihanna, Brandy and Ludacris.
He talked about how borrowing from and being inspired by other genres and musicians is a big part of his work as a producer — and that it shouldn’t be frowned upon. Timbaland also touched on AI, a big topic now in music production. He wanted to emphasize that using AI doesn’t write artists out of the equation. He believes it simply helps them get the job done in a more efficiently.