The investment is an important one for the Alpine team. Having finished the 2022 season fourth in the Constructors' standings, the team is in a lonely fifth as the '23 season nears its halfway mark.
With drivers Esteban Ocon and Pierre Gasly leading the charge, Alpine has had more downs than ups in what is turning out to be a trying season. Trailing Ferrari by 78 points and sitting 27 points ahead of McLaren, Alpine's best chance for 2023 will be to hold onto the position and secure the financial incentives that come with finishing fifth rather than sixth.
But with the 2026 regulations set to level the playing field again, Alpine wants to ensure that it is primed for maximum attack, and the investment will undoubtedly help in achieving that goal."Over the past two years, we have re-ignited Alpine, capitalising on its iconic A110 sports coupe, boosting it by entering F1, where it aims to become a championship contender. This partnership will accelerate Alpine F1 development by diversifying revenue drivers and increasing brand value.