Girl groups like IVE, LE SSERAFIM, andwhich have gained significant popularity, focus more on messages of self-confidence rather than love. The changing cultural environment and shifting societal values have also contributed to this shift in music preference. One CEO of a music label explained,"
Compared to the past, the consumers from the teenage age group to the age group in their 30s are less interested in love or dating. There have been cultural and societal value changes which have dried up the sentimental emotions in general.", known for his ballad hits, acknowledged that this shift is an inevitable social phenomenon. He expressed,"
I think this is an inevitable social phenomenon. There is a saying 'Ballad sells better when there is a good economy.' I believe people prefer not to listen to moody ballad songs during difficult times, making it more emotionally hard, so there is a desire for lighter, more uplifting music." As a result, there has been a significant increase in the number of remakes of successful ballad hits being released. Songs like Huh Gak's With You" is a remake of
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