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TIME100 Most Influential Companies 2023: Human Security

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About 35% of all U.S. internet traffic in the past year was driven by bots, and it has cost businesses roughly $81 billion in advertising fraud worldwide in 2022. Find out how Human Security is fixing that problem

June 21, 2023 6:55 AM EDTbout 35% of all U.S. internet traffic in the past year was driven by bots, and it has cost businesses roughly $81 billion in advertising fraud worldwide in 2022, a figure that is expected to reach $100 ­billion this year.firm Human Security aims to disrupt these operations.

In the past year, Human’s teams took down two massive ad-bot fraud campaigns: Scylla, which targeted 89 apps and had been downloaded over 13 million times; and Vastflux, which spoofed more than 1,700 apps, targeted 120 publishers, and ran ads on nearly 11 million devices. CEO and former Air Force major Tamer Hassan runs the company with military precision, to the tune of $100 million in annual recurring revenue in 2022.

 

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