The deal would have seen Heat players wear Tidl-branded patches on their uniforms for the 2023-24 season.Insiders tell us that the UFC champ had inked a deal to make his new “cryo” pain spray the “official pain relief partner” of the team, an agreement that would see the players wear a Tidl Sports patch on their uniforms for the 2023-2024 season.
But we hear that after the series of regrettable incidents execs are quietly letting that deal go down for the count. “This was very bad for an otherwise crystal clean organization,” said an insider, “I can’t imagine the Heat brass want the Tidl Sports patch on their jerseys — it’s a reminder of the 24 hours of hell the organization went through.”
Sources say that after McGregor was accused of sexual assault and became involved in a bizarre situation in which the Heat’s mascot, Burnie, was hospitalized, the deal appears to have fallen apart.The source said that there’s no sign of the deal on the team’s social media and it appears to have removed footage of McGregor, and there also appears to be no mention of the Heat on McGregor’s social media or Tidl’s.
When soccer superstar David Beckham moved in the US, he made his relationship with the Heat a centerpiece of his transition from famed foreign athlete to household name.