by Forbes, Kodak's missed opportunities in digital photography, a technology it actually invented, were one of its biggest corporate blunders. It directly led to Kodak's decline over several decades as digital photography completely disrupted its film-based business model.the first digital camera in 1975, Kodak misunderstood the resulting digital shift.
While companies like Canon, Sony, Nikon, and Fuji branched out to keep up, Kodak stagnated. Between that and other mistakes, its revenue significantly declined over the years, and the company struggled to stay profitable. In 2012, Kodak"A&W created the third-pounder. It was the same price as McDonald's quarter-pounder but bombed massively. When they tried to find out why, it was discovered that Americans thought they were being cheated because three is a smaller number than four.
To understand why, A&W hired a market research firm that conducted a focus group. The firm learned that consumers were concerned about the price of the burger because they didn't understand why they should pay the same amount for one-third of a pound of meat as one-fourth of a pound of meat. Yes, you read that right: Most customers didn't understand that one-third is bigger than one-fourth and thought they were getting ripped off. Then-A&W owner A. Alfred Taubman said of the situation,"Sometimes the messages we send to our customers through marketing and sales information are not as clear and compelling as we think they are." "In 2012, after a three-year hiatus in the sport, the Lotus F1 team signed driver Kimi Raikkonen.
During the 2013 season — Raikkonen's second season as per his contract — the Lotus team faced financial difficulties, and morale began to decline. As a result, there was a possibility that Raikkonen wouldn't participate in the 2013 Abu Dhabi Grand Prix. However, after some hesitation, he decided to compete. When asked why he arrived late to the prix, he candidlyEventually, the team's financial troubles led Raikkonen to quit before the end of the 2013 season.