IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

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Saying that artificial intelligence “threatens to fundamentally alter employers’ business models and disrupt IATSE members’ livelihoods,” the union Wednesday unveiled its “Core Principles” for the …

members’ livelihoods,” the union Wednesday unveiled its “Core Principles” for the application of artificial intelligence and machine learning technologies in the entertainment industry., the stakes for IATSE members in all crafts is high,” said IATSE president Matthew Loeb. “There is much work to do, but I am pleased to report the union’s efforts are already well underway.

AI is a key bargaining issue for both the Writers Guild and SAG-AFTRA, and it will be for IATSE as well when it begins negotiations for a new film and TV contract next year. The WGA has been on strike for 65 days, and SAG-AFTRA members have voted overwhelmingly to authorize a strike if they don’t get a fair deal by July 12.

• Ensure entertainment workers are fairly compensated when their work is used to train, develop or generate new works by AI systems • Prioritize the people involved in the creative process and protect owners of intellectual property from theft• Prevent legal loopholes that can be exploited by individuals, companies, and organizations in the U.S., Canada, and otherwiseThe impact of AI on work conditions and roles falls within the scope of mandatory collective bargaining subjects. We commit to negotiating provisions that address AI into our future contracts.

 

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