China-led electronic vehicle boom in Thailand threatens Japan's grip on key market

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The Chinese wave is already beginning to reshape Thailand's auto industry, as EV makers from China bring in their suppliers and local Thai firms.

Close on the heels of, Japanese automakers now face a battle for another key Asian market because of what has been a go-slow approach to EVs, according to registration data, industry officials and analysts.

Thailand is Southeast Asia's largest car producer and exporter, and its second-largest sales market after Indonesia. Japanese automakers are so dominant that for decades they have treated it almost as an extension of their home market.

 

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