How to sell vintage clothing on TikTok and grow your business

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I'm a 25-year-old who earns thousands a month creating vintage wardrobes for my TikTok followers

This is an as-told-to essay based on an interview with Erica Lubinic, a 25-year-old vintage-clothing reseller from Canada., sells secondhand clothing and offers personal-styling services. She brought in four figures in sales in June, according to documents viewed by Insider. Lubinic projects five-figure months this quarter, she said.

Insider spoke with Lubinic about building her reselling career and tapping into social media trends to grow her small businesses. The interview has been lightly edited for length and clarity.Erica Lubinic thrifts all of the clothing she resells.I specifically remember one curated vintage store in my university town, in Waterloo, Ontario, where everyone shopped. That was my first introduction into the world of vintage and I thought it was the coolest thing.

Now, after years of building this passion around vintage and personal styling, I'm thrilled to have the opportunity to make it my full-time career.Before taking on Saint Ivy full time, I went down the traditional business-degree route of working in brand marketing.

 

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