Apple to focus on new AirPods features guided by growing hearing aid market

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Aple will bring several new features for AirPods Pro 2 owners. The majority of them seem to be focusing on hearing aid features.

, AirPods Pro 2 owners will be able to enjoy a dynamic blend of Transparency mode and Active noise Cancellation together based on the conditions of a user’s environment to deliver the best experience at the moment., people will be able to start a conversation while listening to a song. This function reduces background noise and amplifies a person’s voice in front of you.

Thanks to that, Apple could change how it positions AirPods, as it could seek FDA approval, according to a. After all, this is a $10 billion-a-year market that’s “ripe for reinvention.” That said, the publication even believes Apple will add a hearing test feature for an upcoming AirPods Pro model. The company is working on a new hearing test feature that will play different tones and sounds to allow the AirPods to determine how well a person can hear. The idea is to help users screen for hearing issues, not unlike how the Apple Watch ECG app checks for heart problems. The hearing test could ‘Sherlock’ — or make irrelevant — existing apps like Mimi.

 

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