In the advertising landscape, it is not an exaggeration to say that the average consumer gets bombarded with ads every waking hour.Back then, ads were shown in outdoor advertising and played on television and radio. But now, consumers are exposed to ads 24/7 through their mobile phones and other gadgets.In a sea of readily accessible ads, the challenge for brands is how to make their messaging stand out, grab the public's attention, and engage their audience.
''Engagement is the name of the game now because the average consumer is already exposed to so many types of media. We're constantly thinking about new ways to help brands catch the attention of the people that they want to talk to so that they can tell their stories,' he said.Among the latest innovations in the advertising industry in the Philippines is the launch of the first-ever and award-winning naked eye 3D billboard executions at Bonifacio Global City in Taguig.