has agreed on a plan to do it. It's issued a set of 11"Industry Principles" that it swears will"improve protections for all players" and make the whole loot box buying process more transparent and less accessible to kids.
Although they were unveiled with the participation of UK Minister for Creative Industries John Whittingdale, UKIE's 11 principles are a private sector initiative: An attempt to corral the nation's games companies into following a set of best practices that should obviate the need for the state to step in and start banning things .
You can find all 11 of the new principles below, but they take some cues from how Asian governments such as Japan and South Korea have addressed the issue, particularly the focus on transparent odds, with the headline items pertaining to kids' access to loot boxes and surfacing info about probabilities.
Awareness of those controls, meanwhile, will be spread to"players, parents, carers and guardians through regular communications" that kick off with a public awareness campaign this month. The principles also mandate that games make it clear when they contain loot boxes prior to purchase, so that players and parents can avoid them if necessary.