"Taylor Swift is a force to be reckoned with," Julie Calvert, president and CEO of Visit Cincy,"The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift's influence on tourism is a testament to her ability to captivate audiences and drive economic growth."
The weekend Swift performed, downtown Cincinnati hotels grossed $2.6 million, according to the local CBS affiliate , a CBS affiliate, that Swift's concerts had a"huge impact." The Eras Tour has grossed more than $300 million so far , a trade publication for the live music industry. More than 1.1 million tickets have been sold at an average price of $253., QuestionPro found that Swift concertgoers spent an average of $1,300 per show on expenses like tickets, outfits, travel and food — which was an average of $720 higher than their intended budget. An influx of Beyoncé fans for two May shows in Stockholm, Sweden,