Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well.
Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.Solve a problem for businesses. One of the challenges in the blockchain category is that it is quite technical, and it sometimes requires a heavy lift for businesses to implement solutions.