This includes that Google must provide R330 million in advertising credits and other support to local small businesses, while Takealot must change its site to increase competition from small suppliers. Online property sites and car sellers must cut listing prices for independent agencies and dealers.
Google will also have to provide a further R150 million in training, product support and other measures for small and medium enterprises and black-owned online companies to"offset the competitive disadvantages faced on Google Search". Google must also introduce a South African flag identifier in its search results so that consumers who want to use local retailers can easily identify them.
To encourage greater participation of disadvantaged businesses in ecommerce, Takealot will also have to implement a programme aimed at historically disadvantaged persons that will introduce personalised onboarding for them, the waiver of subscription fees for the first three months and at least R 2000 advertising credit for use in the first three months.