Campbell Soup CEO discusses merger with Rao's sauce maker

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Campbell Soup CEO talks merger with Rao's sauce maker: 'This is a juggernaut'

"This is a juggernaut," he said of Campbell, which in addition to itsalso owns numerous snack brands including Pepperidge Farm and Snyder's-Lance. "Now you bring a meals and beverage business that's adding the best growth story in food, and I think it really solidifies our position as one of the most compelling stories in dependable growth-driven earnings for the future."Monday, paying $23 per share.

Clouse said the acquisition was an opportunity to drive Sovos' household penetration, or the portion of households reached by the products. He said the business is currently at 14% household penetration, while the benchmark for a premium brand is around 20%. "So our ability to take what is a great foundation at Sovos, add what we do really well, which is driving that awareness and building household penetration, is another great runway for growth down the road," Clouse said.

 

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