How business leaders can break the cycle of poverty

breaking something as entrenched and endemic to South Africa as poverty can be daunting. There’s also a very real chance that someone reading those words and shrug it off — a publicity stunt, perhaps? Pie in the sky? On the other hand, if you zoom into the question, it becomes absolutely apparent that leaders, especially business leaders, can make very meaningful contributions that, if it happens at scale, really can break the cycle of poverty.

One particular day I remember vividly. My mother had packed a special lunch and said a prayer for me before I left the house. The pride in her eyes still fills me with warmth all these years later. It was a special day because it was the day I moved from a life of interning and contracting to becoming a permanent employee.I was the first in the family. My family had been scraping out an existence through part-time work, contract jobs, side jobs, making and selling things, and so on.

I sat in that room, quietly realising how much impact we have as leaders. I thought to myself that if this business is successful and grows, then we can do more of it. People’s lives can change forever because we exist as a business. This is a wonderful honour and it lit a spark deep inside me to wake up every morning to do more of it: introduce young people to full-time jobs.

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