Anheuser-Busch heir offers to buy back company after Bud Light marketing blunder

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The heir to the Anheuser\u002DBusch dynasty has offered to buy back the company to \u0022make the brand great again.\u0022

podcast, Billy Busch, whose family sold Anheuser-Busch to InBev in 2008, said he’d be “first in line” to buy back the company.Busch’s comments to the conservative host comes months after the company found itself embroiled in controversy after hiring transgender influencer Dylan Mulvaney to promote Bud Light.

The marketing misstep led to billions in lost revenue for Anheuser-Busch as many consumers shunned Bud Light for going “woke.”THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYUnlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Support local journalists and the next generation of journalists.Subscribe now to read the latest news in your city and across Canada.Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Support local journalists and the next generation of journalists.

 

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