Those two words have built a community and connection for Caitlin Campbell. The cheery-faced Torontonian can be found every Sunday during the summer at the Leslieville Farmers’ Market at her coffee trailer, saying those words — to every customer.
“Friends and family would taste them and tell me to go back to the drawing table. I did, and I did until we got to a good place,” he said. “We started it, and Caitlin has taken it somewhere I could never imagine.”Through just two words, Campbell became a viral sensation online, boasting 1.1 million followers on TikTok, many of whom love her attitude, interactions, and now-famous catchphrase.
For Campbell, it was customary to address people who visited her coffee trailer as “my friend”, a phrase she said she’d been using for years. And it naturally came out when she chatted with folks wanting a morning brew and it caught on.