Africa's Data Pioneer: Terragon's 'Adrenaline' Shaping Telco-Driven Advertising Evolution - IT News Africa | Business Technology, Telecoms and Startup News

With a visionary approach that preempted the transformation of consumer data utilization, Terragon’s groundbreaking mobile advertising solution, ‘Adrenaline’, continues to set the precedent for privacy-driven marketing strategies within the African telco industry.The journey to revolutionizing advertising began in 2015, during the Mobile World Congress in Barcelona. It was on this global stage that Terragon unveiled ‘Adrenaline’ as Africa’s pioneering telco-data monetization platform.

This innovative data exchange empowers businesses with insights into customer behavior, preferences, and demographics, driving enhanced targeting and engagement strategies.The proliferation of mobile phone usage across Africa has created a unique opportunity for telcos to harness mobile phone numbers as identifiers for consumers.

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