Camden Town Brewery has recently been under fire for a controversial TV ad that allegedly appears to promote its alcoholic products to a young and impressionable audience. The brightly coloured animation was criticised for its semblance to cartoon-style artwork and childlike character design, creating a tone that was deemed inappropriate for the advertisement of beer.
The controversial ad begins in a pub setting, with the main character ordering a"pint of the usual." Swooping in, a blob-like cartoon character emerges, to take the protagonist on a tour of Camden Town Brewery. While it may be lost upon younger viewers, the blob creature is drawn to resemble beer, complete with a white foamy outline. Flowing in and out of rivers of the golden liquid, he reinforces the appeal of the"refreshing Camden beer.