These four trends are shaping the gun industry

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The gun industry is finding its footing after a post-pandemic sales slump forced some of the largest manufacturers roll back production.

Market normalization

in firearms sales. Gun purchases that year fell to 16.4 million, which is more akin to pre-pandemic numbers.Smith & Wesson, the country's largest firearms manufacturer by revenue,fourth quarter net sales of $144.8 million, a 20% decrease from comparable quarter last year. "When you pick the firearm up, it uses either your fingerprint or your face to unlock, so only an authorized user can fire it," Kloepfer told CNBC.

Mark Oliva, an executive at the National Shooting Sports Foundation, said red dot sights have become a popular accessory among consumers in recent years. Of the 7.5 million Americans who bought guns for the first time between January 2019 and April 2021, half were female, a fifth were Black, and another fifth were Hispanic, according to aBy contrast, gun owners overall are 63% male and 73% white, the study found.First-time gun purchasers during the pandemic, according to the study, were younger than previous, pre-pandemic U.S. gun owners.

 

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