for $400 million in cash but Victoria's Secret still delivered another quarter of sales drops for the period ended July 29. And it forecasts sales will continue to fall for the rest of the year.
But Victoria’s Secret's sales started to tumble in 2017 when the #MeToo movement began, emboldening women to look for brands that focused on positive reinforcement of their bodies. In 2019, Victoria’s Secret’s long time marketing chief Edward Razek resigned. That same year, the company said it would rethink its fashion show.The 24-year-old Puerto Rican model announced the milestone on Valentine’s Day.
Sierra Mariela, a 20-year-old sophomore at University of Pennsylvania, hasn’t stepped into a Victoria’s Secret store in at least five years because she was turned off by the messaging. Instead, she has been going to Target or Depop, a privately-held marketplace for used clothing, for her lingerie needs.