Artificial Intelligence language technology has become the shiniest, most exciting digital development of the decade since the internet was turned on its head by the launch of ChatGPT last November.
That may sound like a mouthful, but it’s not overly complicated from a business or end-user point of view. Simplified, artificial intelligence gives computers the capacity to scrutinise vast data sets, to learn from them, to find solutions in the data and convey them in human tones. The more they learn, the better their ‘work performance’.
According to July figures from DemandSage, with a 24.9% year-on-year growth forecast, chatbots are set to be the most rapidly expanding brand communication medium this year. In the pre-quantum computing age it’s a sad fact that all systems have vulnerabilities, flaws or unintentional ‘back doors’ into networks that can be exploited. Vulnerabilities are often the result of a poor security plan, weak coding or simple user errors, and chatbots are no exception.
The chatbot you choose needs to come with all the bells and whistles; it’s your brand’s first ambassador, your frontline digital oracle and your business’ virtual client concierge that should always be there and always be helpful.
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