Small and medium businesses all over the world wrestle with the daunting task of getting their products and services in front of the decision-makers in large companies.
Ballard encourages SMEs that want to approach large enterprises to evaluate their readiness by assessing their alignment with customers’ requirements against these six factors: Commitment: Commitment is the linchpin of any successful relationship and means going the extra mile to deliver goods or services as stipulated in contractual agreements. Demonstrating proactive dedication to meeting customer requirements is essential to unlock commercial opportunities.
Compliance: The foundation of trust and reliability with your customers rests upon consistent adherence to financial, legal, labour, health and safety, sustainability and product specification standards. Exhibiting thorough management of compliance promotes an SME’s credibility. “These 6Cs offer a blueprint for SMEs to position themselves as reliable, valuable and growth-oriented partners. SMEs in the chemicals sector have the enviable opportunity to learn how to integrate the 6Cs into their businesses, knowledge that will be shared by a team of experts through the DCC’s Business Accelerator.”Localisation and transformation