In the case of Intuit Assist, the system also knows when to route a user to a human expert for issues that need more advanced guidance. This is a great idea from the standpoint of customer experience when you consider how sensitive matters of personal finance can be. I do wonder how many years it will be until Intuit no longer needs to “phone home” to a human versus a smarter algorithm.
For small businesses using QuickBooks, Intuit Assist is designed to examine customer behavior and the performance of the business to highlight potential cash flow issues, identify the most successful products, generate invoice reminders and call out any changes in spending patterns. Even better, it can provide personalized guidance like this based on natural-language queries like “Which invoices are overdue?” or “Show profit and loss for last month.
Businesspeople using Mailchimp can take advantage of Intuit Assist to formulate and carry out more of their marketing tasks. Intuit Assist can help create and schedule marketing campaigns, automatically draft emails based on product and service data from QuickBooks , promote engagement from prospects and prioritize sales leads.As I touched on earlier, Intuit is hardly a newcomer to handling AI at scale.
Long story short, Intuit has spent decades building trust with households and small businesses across the U.S. and the world, and I don’t believe they’re about to foul it up now. This doesn’t mean the company will never make a mistake, every company does, but given the company’s early embrace of the cloud and ML, this isn’t foreign.Intuit says that it wants to serve as “the trusted financial assistant by the side of our consumer and small business customers.