FMT managing director Azeem Abu Bakar in a discussion with Salihah Noh of Boost and Benny Chee of Mulaaa in the session hosted by Triton Dsouza of SEA Netcore Cloud.
This insight was the highlight of the marketing technology forum of the Malaysian Media Conference 2023, an event by Marketing Magazine yesterday. “Malaysia stands a good chance of becoming a leader in this lucrative domain given that every nation’s AI capability is still at the same level,” Azeem said.
Weldon Fung of Meltwater has given an assurance that while AI augments human potential, it does not render humans obsolete.He said 58% of marketers acknowledged that the primary advantage of using generative AI for content was its enhancement of performance.
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