Nestlé Classic Assistant Brand Manager Igi Natunauan presents the upcoming ‘Kape’t Bisig sa Pagbangon’ campaign in October during its pre-launching at the Bukidnon Integrated Coffee Center of Nestlé at the Northern Mindanao Agricultural Crop and Livestock Research Complex in Malaybalay City, Bukidnon, on Thursday, September 21.
Nestlé, the biggest manufacturer of instant coffee that uses coffee beans from Filipino farmers, will launch the campaign to help them and mobilize people to raise awareness and talk about the current coffee landscape. Aside from using online platform to raise awareness, the company, under the campaign, will also provide a P10-million educational grant to children of Filipino coffee farmers in three agricultural state universities in Mindanao – the Central Mindanao University, the Sultan Kudarat State University, and the University of Southern Mindanao.
Quennie Subasco, a BS Agricultural Technology student at Sultan Kudarat State University, echoed Tiedra’s statement on the stereotypes of working in the agriculture sector, saying that the youth thought that it was a dirty job, had no future, and would just end up being a farmer.