A group of U.K. creators are planning to go dark on Sunday in order to pressure TikTok to drop alleged abusers from its creator management program — or even block them from the site. A group of creators in the U.K. are turning off the “gifting” features on their TikTok accounts next week and plan to abstain from TikTok “battles” in an effort to pressure the company into changing its promotion policies after a creator previously lauded by the company was convicted of rape.
More than 100 TikTokers have made posts and comments about the impending blackout, which they say will begin on Sunday, although some have started early. By abstaining from “gifting” and “battles” — where fans send creators money, but TikTok takes— the creators say they hope to make a dent in TikTok’s own profits. Bonnie Stuart, one of the TikTokers supporting the action, told: “The campaign for the TikTok blackout is to make TikTok step up its protocols and introduce dbs checks and verification . . . the campaign will be no gifting, no fights, to hit TikTok where it hurts as they only seem concerned about mone