A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

, online lingerie brand ThirdLove announced that it would be rolling out eight new sizes ranging from a 30C1/2 up to a 40H. This brings its total collection to 78 bra sizes, with bands ranging from 30" to 48" and cups going from AA to I.

Cofounder and CEO Heidi Zak also said that neither the style of the bra nor the cost will change as the size increases.that it is launching three new private-label brands — Auden, Stars Above, and Colsie — that offer low-cost and size-inclusive underwear and sleepwear. Auden sells 200 bras in more than 40 styles ranging from a 32AA to 46G. All bras cost under $22.

Price point, functionality, style, all of the above? Lol

Good deal!

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