I work for a small company and our boss has been trying to grow our social media presence. She keeps asking us to share posts on our own personal pages, such as job postings on LinkedIn and promotional campaigns. There’s nothing in my employment contract that requires me to share the company’s posts and How can I do it politely?Maintaining a boundary between your personal and professional life is a valid consideration and it is essential to carefully weigh the options in situations like these.
In the event that you are looking to fully decline your boss’s request, I’d firstly express gratitude for the opportunity, as there must have been a certain degree of trust present to ask you to post on social media. Secondly, I would state your position on posting work-related content on personal social media platforms, but offer alternative forms of support that align with your comfort level. This could be other offline activities such as job fairs, conferences or networking events.
Before you chat, though, take some time to think through a social media brand strategy for yourself. Take this as an opportunity to consider how you want to use social media and how you hope to show up in that space. Everyone has the right to curate their own persona. Some people are extremely open and want to share almost everything broadly. Others are selective. Neither is right nor wrong, but whatever you do should be purposeful.