Boulder, Colorado: Hub for Natural and Wellness Industry

Boulder, Colorado, is a hub for the natural and wellness industry, driven by a culture of healthy living and appreciation for entrepreneurship.

Nestled against the Rocky Mountains, Boulder, Colorado, has blossomed into a thriving hub for the natural products and wellness industry. Here, companies generate billions in revenue, all stemming from a deep appreciation for entrepreneurship, the outdoors and healthy living. Hain Celestial Group CEO Wendy Davidson and CNBC's Andrea Day trekking along the historic footrails where the founders of Celestial Seasonings gathered wild herbs in 1969.Today, Celestial Seasonings, still headquartered in Boulder, brews over 1.6 billion cups of tea annually, with sales exceeding $150 million. Its success story serves as an inspiration for countless entrepreneurs in the area.

In this historic photo, Justin Gold, founder of Justin's Nut Butter, fills jars of peanut butter during the early days when he sold his product at a local farmers market.What began as free samples quickly grew into a hit product. The unique, all-natural flavors resonated with health-conscious consumers, and jars of Justin's, as they were branded, became a familiar sight at the market.

"Everybody here is up to something really interesting," he said. "You don't have to be in an office environment to be creative, you can be outside. And I think the confluence of all these great things breed some really extraordinary outcomes." "Companies that started here, like a Celestial they had success. So other people started coming here," said Kristine Carey, executive director at Naturally Boulder. "Companies are still moving here... there's a resurgence of energy."In 2010, Lewis built her business to $2 million in sales just outside Boston, but to reach the next level, she knew she needed to make a big move.

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Boulder, Colorado: A Hub for the Natural and Wellness IndustryBoulder, Colorado has become a thriving hub for the natural products and wellness industry, driven by a culture of healthy living and entrepreneurship. The city's roots in the industry can be traced back to the creation of tea company Celestial Seasonings in 1969. Today, the Boulder Farmers Market serves as a launch pad for successful natural food companies.
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