Amanda Cupido is an author, TEDx speaker and entrepreneur. She is the founder and chief executive officer of Lead Podcasting and an adjunct professor in the School of Media at Seneca Polytechnic.When I tell my media students at Seneca Polytechnic that LinkedIn is my social media channel of choice, they roll their eyes. I may sound like I’m just trying to prove a point about the importance of networking, but it’s true.
I wasn’t always a fan. The platform officially launched in 2003, which was before Facebook, Twitter and YouTube. Although I registered my account about five years after its launch, I was not regularly active until 2018.Let’s Talk Podcasting: The Essential Guide to Doing it Right I was able to land clients from “friends of friends” . It usually starts with the common practice of someone asking their network for recommendations. On LinkedIn, people will commonly make posts, calling for professional referrals from their first-degree connections. People will tag referrals in the comments. As the popularity of podcasting grew, so did the number of posts I was being tagged in with business opportunities.