Winning IP battle vital for growth of sporting industry

The Infocomm Media Development Authority reports 91 per cent of households are equipped with Internet access.

These factors, along with a technologically literate society, continue to provide fertile soil for online piracy to grow.More recently, there has also been great consternation over the sales of set-top boxes that are specifically designed to access content from unauthorised sources. This mechanism has been used in the sporting arena, most recently by the Football Association Premier League to prevent Internet users from accessing unauthorised material online.This refers to a form of marketing that creates a false impression in the minds of consumersthat an association exists between a company and a sports event or personality where no such association exists.

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