Bruce Schedler had obtained icon status in the menswear industry. He took a sleepy regional trade show and reinvented it into the must-visit twice-yearly shopping destination for moderate to upscale traditional specialty stores from across the U.S.r quietly began telling retailers and exhibitors that he was planning to retire as vice president of apparel trade shows for the
All told, just under 500 booths will be offered, representing more than 700 brands. Before, the show was limited to 429 booths. While Schedler may no longer be involved in the day-to-day operation of the show, it’s clear to see that his successors have seamlessly followed in his footsteps.
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