men should refrain from bullying and sexual harassment does not seem terribly controversial. But a new advert from Gillette, a razor firm, recently achieved its 15 minutes of viral fame by taking a stand against “toxic masculinity”.Of course, encouraging a few conservative commentators to blow their top was probably part of Gillette’s strategy. Its gamble was that the free publicity from the controversy would more than offset any lost sales to men who wanted a razor rather than a lecture.
Nike’s customers may be more accustomed to politically tinged marketing than those of Gillette. The sneaker firm has tried hard to enhance its image after being caught out by criticism of its labour standards at suppliers in Asia in the 1990s and early 2000s. Taken together, the campaigns are part of a phenomenon dubbed “woke capitalism”, in which companies try to associate themselves with liberal social values. It may well be that executives genuinely do agree with such sentiments.
By the same token, companies also want to recruit workers from the same generation, which also means appealing to their values. “Young people don’t want to work for a company if it is seen as harmful to the environment or society,” says Jaideep Prabhu of Cambridge University’s Judge Business School. They want to be proud to say where they work.
Those adverts were rather more subtle than the modern examples. But firms are once again being pushed into the political forum because America’s “culture wars” cover many issues that affect the workplace. Larry Fink of BlackRock, a giant asset manager, wrote in his latest annual letter to chief executives that “society is increasingly looking to companies, both public and private, to address pressing social and economic issues.
alllibertynews Needless bull shit.
alllibertynews 'WOKE' LMAO
Very interesting indeed Mary, fascinating how things, these companies work or think more so
What's the difference between advertising a men's razor to men saying the best a man and get or the best men can be...I have more important things in life to worry about than complaining or getting offended about the wording on a razor advert..i just buy the best full stop.
An easy way to reach the young people attention.
Wow... That was fluid; great work.
An advertisement made by companies in which the “product” promoted actually is/comes with social justice propaganda. All which makes revenue inevitably plummet. GetWokeGoBroke
He is playing in NFL?
It is the csr response for bad advertising.
What is woke advertising? A form of advertising designed to help corporations' bottomline stay black, while pretending to care about various social issues. You disagree? Check out their sweatshops around the globe.
Jammes_Naylor interesting
What I'm getting is that we are seeing the very beginnings of a cultural paradigm shift the likes of which makes those that came before pale in comparison. And advertisers are just preemptively adapting to that incoming shift in order to maintain their consumer population.
Which means being visibly aware of a particular interpretation of social discrimination. Typically one popular with a segment of the community into leftism/feminism & SJW guff. For the express purpose of building electoral support and/or profits. Or a lame attempt thereto
It wasn't just conservatives who hate transparent 'woke' advertising, don't be dishonest like that
alllibertynews Woke is rebranded social engineering.
I’m never buying Nike or Gillette again ever. Pretty sure I’m not the only one.
damokate
And there you have it. Millenials and the newer generations are really changing the world!
Woke adverts are aimed at millennials who don’t have $ Still paying off ridiculous amounts of college debt & live at home. Go ahead waste your ad $$ on a demo with no $. Sounds bassackwards to me🤔
saltsea would love your take on this
I’m for 90% of what people refer to as being “woke”, but two things... 1. Dumbing down the English language pisses me off. Are people of my generation really that lazy that they can’t say “awoken”. Also, It really turns off the older generations as well.
A bad idea?
The Capitalists will sell us the rope with which we will hang them.
The most ‘woke’ msg would actually to be highlighting the consumerist or groupthink agenda. As opposed, to just virtue signal. The only issue is that few products are allowed to be that ‘woke’. We are woke
Advertisers pandering to their desired audience, which is exactly what advertising has always been
FFS. Now 'woke' is being stolen by SJWs? Fuck that. I will forever use the term 'Woke' to define someone who has become aware to the social indoctrination of the culture they grew up in. I will never acknowledge this corporate definition for the term being pushed on us.
Brilliant retort from NYPOST
'Might be' in Gillette's context is a clear indicator that the campaign was a failure. Everything worked against them, as the young liberal hipsters who applauded 'the best a man can be' are less inclined to get a clean shave every morning.
Trying to appeal to bored go no where Americans ... get woke go broke
Next, do GetWokeGoBroke.