Nothing is the unsung hero of the mobile industry. But for how long?

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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem.

departed the company he helped create and turn into a global success story to start an entirely new venture called"Nothing" , I have to admit... I didn't know what to think.

It may not sound like it, but that 246 percent year-on-year growth estimated for the first half of 2024 is perhaps even more remarkable, suggesting a longer-term trend that Nothing could well sustain going forward. For how long? That, my friends and dear readers, is the million or maybe billion-dollar question, and it depends on way too many variables to discuss in a single article., with a lot of hard work being required to"keep progressing.

OnePlus just so happens to be the perfect example of a brand that grew and grew and grew until hitting an invisible ceiling of sorts and a stagnation point that's starting to seem impossible to escape from. Because following his old company's path up to that point feels like an extremely risky endeavor,may want to make sure early on that Nothing won't repeat the OnePlus mistakes of the last few years.

Perhaps the biggest one is a confusing and convoluted product portfolio driving new buyers away before they could give the company a chance. This is an error that Nothing is making as we speak by selling awithout carrying a number in their name and thus making prospective buyers confused regarding their place in the company's current product lineup.carry a unique and distinctive identity, which... may not be possible for long.

 

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