Amazon exec reveals one of the biggest things the company has learned about shoppers at its cashierless Go stores

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The Amazon Go store in New York City is slightly different from the rest of the fleet. But one of the biggest takeaways is that shoppers love snacks.

The new store, located in New York City, is somewhat different from the first Amazon Go stores in that it is smaller and offers shoppers a way to pay with cash.

But Amazon remixed the format for its newest tech-heavy cashierless store, located in New York City. It has one of the smallest footprints of the Go fleet — 1,300 square feet — and offers shoppers a way to pay with cash. It is stocked to the brim with snacks.Amazon just opened a new breed of Go store as backlash against cashless stores grows. Here's what it's like to shop there.

"The story with snacks ... was really kind of surprising for us," Cameron Janes, Amazon's vice president of physical stores, said to Business Insider. He noted that he predicted that the stores would be busy for breakfast, lunch, and dinner, and for those grabbing things on their way home. "People are coming in, they're grabbing one thing, and then they leave," he continued."People [are] ... kind of treating it like a vending machine."

 

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