is at the forefront of the rise of short-form video content that has taken the digital marketing world by storm, according to Lawrance Ramotala, Area Manager, Business Partners Limited.
He said: “Whether it’s a behind-the-scenes look at how your product is made, customer testimonials, or educational content that offers value to your audience, the possibilities are endless.” Small business owners need to keep in mind that even if their customers are not on TikTok, the children, employees, or business partners of their customers may be on the platform which is enough of a reason to consider TikTok.
“Users are drawn to genuine, unpolished content that feels more like entertainment than traditional advertising, to effectively market on the platform, staying on top of trends is crucial,” Ramotala said. Ramotala said: “By partnering with a local influencer whose audience matches your target market, you can significantly expand your reach and credibility on the platform.”As small businesses explore TikTok online security should not be overlooked as small businesses are often easy targets for cybercriminals due to limited security resources, according to Ramotala.
Asomugha said that TikTok has opened so many doors for her as opportunities and connections came flying in when she started to take the platform seriously.