Mattel rejects another merger bid from rival MGA Entertainment

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Bratz dolls and Barbies won't be sisters, at least not yet.

“They’re not delivering. Look at the results,” Larian said in an interview.

Larian again did not propose a specific price for publicly held Mattel, saying an investment banker or other outside party could help determine an appropriate figure. But he said that “absolutely” it would be at a premium to Mattel’s current market price. In a letter to Mattel Chairman and CEO Ynon Kreiz that reiterated MGA’s merger offer, Larian listed several financial metrics to illustrate Mattel’s problems, including ongoing operating losses, a higher debt load and lower shareholders’ equity.on sales of $4.5 billion, but the company has said its turnaround is taking shape thanks to a widened marketing of Mattel’s well-known toy brands — especially in the entertainment and digital fields — and to a $650-million cost-cutting plan.

 

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Surprising that reporter and editor opted not to include the fascinating back story ... Mattel has been at war with Larian for 15 years.

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