Meet the Gen-Z Style Star That's Already a Fashion Industry Veteran

, and while we've always been a fan of Rowley's clothes , it was her relationship with her daughter, as well as Keenan's poise, business acumen, and sense of self, that really spoke to us. Plus, she's got some seriously swoon-worthy style., which to her means"keep it together." When describing the concept for the line, she explained,"We do a mix of ready-to-wear women's stuff and then the other half of it is artist collabs . . .

As someone who's"really into pastels," her style is one for the books too. You can catch Keenan on Instagram sporting fun jeans and t-shirts, feminine dresses, and plenty of her own line. Plus, when she makes a red carpet appearance, it's in an outfit that's trend-focused but still classic, and spoiler alert: there's plenty of pastel pink. She's also mastered the art of dressing up and dressing down, which we love.

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