Mrs Yewande Ojengbede is the Chief Executive Director, Instant Cleaners, a laundry outfit established by her late father. She tells AFEEZ HANAFI about her childhood memories and how the business has shaped her careerI had a wonderful childhood. I learnt a lot from my parents. They taught me to be diligent at what I do. I also learnt humility and self-respect from them. Growing up, I had my basic education at Mainland Preparatory Primary School, Lagos.
Given that there are several dry cleaning machine manufacturers, how do you cope with the market competition? I am not looking at the competition. If I am certain of your brand, I can stand by it any day. To me, I don’t have competitors. It is when you are not confident about your brand that you will be shaky that there are competitors. I can tell you that 38 years ago when Instant Cleaner started, we were the first organisation to be a sole distributor of dry cleaning machines in Nigeria. So if we were the first to bring in the machines, any other competitor is no competitor.