Advertisers increased the amount of money they were willing to commit to
’s primetime schedule and other parts of Universal, the latest in a series of flashing signals showing Madison Avenue continuing to earmark ad dollars for traditional TV despite a host of attractive digital-video alternatives. Aided by the sale of spots in the 2020 [...]“Downton Abbey” producer Carnival Films has snagged the rights to “The Second Sleep,” the upcoming novel from “Fatherland” author Robert Harris. The thriller will be published by Penguin Random House imprint Hutchinson in September.
Universal plans to launch its advertising-supported streaming platform in April and Sky is vowing to double the volume of original content it delivers with an emphasis on European material. Universal CEO Steve Burke and Sky CEO Jeremy Darroch talked up the company’s content [...]Sheila Nevins has set her first projects in her new capacity as head of MTV Documentary Films: the feature “17 Blocks” and short “St. Louis Superman.” Both titles will have awards qualifying runs in the fall before airing on MTV’s various platforms. “17 Blocks,” from filmmaker Davy Rothbart, chronicles 20 years in the life of [...