For every $100 spent by advertisers on online advertising, excluding classifieds, $47 goes to Google, $24 to Facebook, and $29 to other participants.
Our legislative and regulatory framework did not and could not anticipate such a new paradigm. It now poses a real challenge to regulatory authorities the world over. Second: competition. The ACCC recommends that merger laws be updated to take into account other factors such as the removal of a potential competitor from the market and the impact the increased accumulation of data would have on competition.
amazing that Josh & LNP have been in govt for 6 years & failed to keep up with the likes of these multinationals & data collection Its like tax, these multinationals & dozens of major Australian companies STILL PAY NO COMPANY TAX. LNP still asleep at wheel of corporate governance
The two faces of JF 😈😇
Yes Josh, thank you for stating the bloody obvious, we are months ahead of you on this one, go back to sleep.
JoshFrydenberg Step one to ensuring that this mass collection of data isn't used to continue to hurt the will of the people is to legislate against allowing digital audience targeting for political advertising.
I enjoyed JoshFrydenberg speech in London. As ex employee, there is more to data than just collecting, analysing and capturing. The next step has to be innovative and targeted. Happy to discuss with both ...