Achim, real name Tendai Mmbi, has since been a founding member of J4C, an annual event piloted by him as a means of creating opportunities for young artists.
“I grew up in an area where a lot of people were not supported in their career paths until they blew up and got big. When I started [and realised] that we don't have a support for the arts that's how I came up with J4C to celebrate, inspire, and push young creatives that want to be real and professional entertainers,” says Achim.
With his upcoming EP with music royalty DBN NYTS, Achim is set to have quite a busy festive season. Here are his top five tips to help turn any music talent into a lucrative business.“Always be on time for gigs, appearances and interviews. When you are at gigs, you are there to entertain people and not the other way around." “Respect your work as people are paying to be entertained by you.