As companies scramble to meet the data transparency requirements mandated by the California Consumer Privacy Act or face hefty fines, a San Jose-based company has put forth a solution that’s at the intersection of security and regulatory operations. Newly launched Securiti.ai, in the business of “privacy ops,” on Thursday announced $31 million in Series A funding led by Mayfield Fund and General Catalyst.
Under CCPA, consumers can request all personal information stored by a company, have their data deleted, learn how their information was used and opt-out of having their information shared with third parties. The law, which goes into effect on January 1, 2020, applies to California-based companies and those that serve California consumers.
“The first thing we had to crack was to not only discover the data that belongs to a particular consumer but find the owner of the data,” Jalil says. Securiti.ai’s platform uses an artificial intelligence-enabled chatbot to retrieve consumer data.